Why VW?

Teknikos partnered with JUXT Interactive to help illustrate Volkswagen's values, customer stories, and awards through an interactive gesture- and touch-based experience. The application premiered at the 2012 San Diego Auto Show and will be used throughout 2013. Leveraging Kinect and a multitouch display, a user's movements as well as touch interactions launch an array of images, videos, stories, and menus. When in attract mode, the application features images and floating particles which react to attendees walking by the screen. Depending on a user's orientation to the screen, particles and items orient themselves either left, center, or right when the application is activated. A wide range of content can easily be searched by the user via story tags or by category, allowing for a rich, informative, and customized experience for users. The never-ending loop of content allows users to choose their own direction and form a unique interaction.